In the not-so distant past, determining the audience of a brand, and the success of its campaign was not very complicated. Relatively speaking. But with VC funding and digitisation, ways of building a business have changed. And so must brand storytelling. Add to that a polarised world and social media amplification, and there’s enough material for a smart brand to game it.
Recently, on Netflix, I caught something that I had read about almost a year back – an easter egg of sorts. On my feed, I saw shows ‘watched by […]
There was a superb post at Misentropy last week on story-telling that opened up new perspectives for me on that art, and science, especially the last few lines on […]
Brands have always been storytellers, but new platforms bring with them opportunities and complexities that warrant a tweaking of the craft. Welcome to transmedia storytelling. And you can read […]
