Transmedia and popular culture
Last week, I chanced upon Coldplay’s latest comic-video. It’s apparently a prequel to a six-part comic which can be pre-ordered at the Coldplay Store. There’s also a live concert […]
A Brand’s new story
Brands have always been storytellers, but new platforms bring with them opportunities and complexities that warrant a tweaking of the craft. Welcome to transmedia storytelling. And you can read […]