Hairsay
So, the Old Spice man increased the sales of the product. Now we can renew the debate on the efficacy of social media on the bottom line. We obviously […]
Square Routes
Despite my niggle with location based services (specifically Foursquare) – that the game part is taking away from the social/utility part of it, I still believe that they’re an […]
Early Bird Rewards
At least two major virtual happenings, one that has massive implications on the future of the web, and the other, slightly more subdued, but not lacking in potential. The […]
Endurance Models
I’d ended last week’s post wondering about the role of durability in the design of communication and organisational structures. Dina has continued the discussion on her blog, adding on […]
De-privacy
The Twitter discussion last week with Surekha and Karthik, was mostly about attribution, but it had another facet to it – privacy. Last week, a childhood photo of mine […]
Even distribution
The per second and per character billing wars happening in the Indian mobile space now, made me consider whether its beyond a price thing – a need for consumers […]
Twitter lists, Social Search and brand content distribution
So its been quite a while since Twitter lists launched, and the ego seems to have stopped trending now. The open API means that we can hopefully see a […]
Brand Chats – Google & Godin
Last week, Seth Godin’s company Squidoo launched “Brands in Public” (BIP from now), a service which creates pages -‘public-facing dashboards’ that aggregate conversations about brands on Twitter, YouTube and […]
Bloody cool. They’ve earned it. Cheers.
Ok, that was a fairly long and (to some of you) meaningless title, but that was the only way I could think of, to connect the three brands whose […]
Reading beyond the obvious
As a regular user of Google Reader, I was happy to see that a couple of weeks back, Google deemed it important enough to carry out a few changes […]