Brands – Maturity, Transparency, Objectivity
On the day that gay sex was made legal in India, I had wondered aloud on Twitter, whether condom brands like KS, Moods or even a deo brand like […]
Revenge of the corporate website?
A few weeks back, there was a discussion on one of the LinkedIn groups I’m part of, on whether the corporate website is becoming irrelevant, and whether there was […]
Mob bile
Facebook recently launched Live Stream Box, which allows webmasters to stream relevant real time status updates on their site. Users can log in with Facebook Connect and post updates […]
Its trending, trending..gone
Much of last week’s discussions online revolved around some interesting news about, well, Twitter đŸ™‚ . From the Twitpocaypse scare (“it will happen because the unique identifier –a signed […]
Zoozoology..and more
The jury is still out (and perhaps permanently so) on who actually won the IPL – the fake IPL player or the Zoozoos. Both massively popular, they even have […]
What’s on TV? The Internet
The confluence of web and TV has been a topic of discussion for quite sometime now. The initial version of Web TV- with a set top box and keyboard, […]
Social Media – beyond strategy
Unilever CMO Simon Clift, at Ad Age’s Digital Conference, spoke about the increasing role of social media in brand management, and said that the internet allows consumers to hijack […]
The brand…behind the scene
The advantages that social media has to offer are best derived by participating. When brands understand that, we get to see Facebook pages (or profiles) and twitter accounts. While […]
@having Maggi
A couple of days back, I happened to see the TVC made as part of Maggi’s 25 years in India celebrations, and the association with the brand was so […]
Conversations in social media
The Facebook redesign and the possible redefining of brands’ interaction with users on the service would perhaps make organisations dwell a little more on their new media strategy. I […]