Brand with a world view
In Feels & Fields in Marketing, I had written about my view that the sustainable advantage in data driven marketing over the long term might be lesser than an […]
Change Strategies
It was mid last year when I wrote The Change Imperative, which was as much a note on massively changing business dynamics as it was a note to self. […]
Brand Agility
One of the movements that I’d mentioned in the drivers for brand/marketing in 2014 and beyond is agile marketing. In my mind, there are various factors that are contributing […]
The utility of a brand
After the ‘social product‘ post, the brand guy in me wanted to reconcile this evolution of the product with the brand story. After all, ‘network effects’, ‘purpose’, ‘community’ etc […]