Across the world, inequities are becoming more stark, and increasingly, brands are being pushed to move from activism to action. Where do things go from here for a business and its communication, for us as consumers, and for (some of us) as marketers?
Unilever CMO Simon Clift, at Ad Age’s Digital Conference, spoke about the increasing role of social media in brand management, and said that the internet allows consumers to hijack […]
Sometime back, I saw a press release of an entity called AdBhai. It is positioned as a no-frills classifieds portal and according to the release, has implemented Google’s Friend […]
There was a very interesting post over at WATBlog, on whether Indian companies should provide employees the freedom to engage online. The advice to organisations is to at least […]
